Liberate your soul, unleash your power

I’m Madeleine - a leadership mentor, mother, artist, and spiritual rebel.

 I’ve spent the last 10+ years leading operations and scaling mission-driven businesses — sitting shoulder to shoulder with founders and CEOs, solving real problems in fast-growth environments.

But behind the spreadsheets and strategy decks, I saw the same pattern on repeat: women running on empty, disconnected from their bodies, sacrificing their wellbeing for the vision.

I’ve lived it too.

That’s why my work is both strategic and spiritual. I draw on operational excellence, nervous system healing, feminine embodiment, and ancient technologies like Kundalini and Tantra to support women who are ready to lead differently.

This isn’t about stepping back. It’s about stepping into your most powerful, resourced self.

The woman who trusts herself.
The leader who builds from alignment.
The soul who remembers her fire.

In my world, burnout isn’t a failure. It’s an initiation.

Let’s burn it down — and build something true.

What is “feminine leadership”, anyway?

Something I noticed in my own “girlboss” era -

as the only woman in the C-suite of Australia’s fastest growing company, TripADeal - was that despite the many wonderful advances of feminism, in most companies today, the language of power is still masculine. If a woman wants to lead, she attains power by emphasising traditionally masculine traits. She becomes more logical, assertive, decisive, competitive; and less sensitive, intuitive and mystical.

In this paradigm, having a female body is a liability. And so, we learn to sever the connection with the deeper, wilder, more mysterious parts of self.

We learn to override. To push through. To keep up. We wear a masculine suit of armour and call it empowerment.

Playing this game left me exhausted, hollow and spiritually starving.

It set me on a path of deep seeking, and descent into truth, where all that was false burnt away. In the darkness, I faced myself fully.

It was a profound reckoning.

Now, I advocate for a new form of feminine leadership.

A new era of feminism, if you will.

One where we start not by clamouring loudly outwards for system change, but by sinking softly back and down, into our wild, wise female bodies.

This is the inner work that fuels the outer work.

This is the 21st century temple where we reclaim our pain, our shame, our fear and our deepest desires.

Where we bring the shadows up to the light.

Where we take radical responsibility for all the ways we continue to oppress ourselves.

Where we invite the mind to take a back seat, and instead listen to the wisdom of the body, and the whispers of the soul.

This is the temple where powerful women return home to themselves.

 

Testimonials & feedback

  • "It is an absolute honour to have a person of Madeleine's skillset play such a central role in not only helping create the success of Trip A Deal but then being able to help guide us through such enormous growth. The ability that Madeleine has to take on any challenge thrown her way and provide systems and structure that provide positive outcomes is second to none. In writing a recommendation, it is impossible to narrow down her specific strengths in business as she continues to be a superstar in all facets of the day to day workings of such a dynamic ever changing business. Madeleine your work ethic and determination for achieving results no matter how big the challenge is beyond words."

    Norm Black, TripADeal founder

  • "Madeleine is a powerhouse. She joined Seed & Sprout during a time of exponential growth and had such a huge impact driving the organisation forwards with vision and boldness. Madeleine has an amazing ability to assess the entire business from a birds-eye perspective, identify strategic priorities and build operational roadmaps, and then get it all delivered. She implemented so many systems to help us scale, from warehouse operations to people & culture, KPI reporting, P&L management and everything in between. She is a great strategic thinker and led the team with strength and empathy, steadying the ship through the many challenges of growth. I would have loved to have her stay on as CEO!"

    Sophie Kovic, Seed & Sprout founder

  • “Madeleine is an exceptional COO. She has an incredible ability to manage teams delivering consecutive complex projects, while despite time pressure, empowering people and the company’s culture. In my two decades as a CEO, partnering with Madeleine as COO was an experience for me that was simply unparalleled. Her partnership in the vision, and knowing her capability, her having my back at such a high level, was extraordinarily freeing, and importantly enabled my focus on matters which maximised value. Madeleine is very, very capable, highly intelligent and insightful, empowering and empathic. I strongly recommend her."

    Josh Rogers, Candid founder

  • "Madeleine is a warm yet strong, passionate and critical thinking leader, with a unique ability to see the strengths within a person and nurture that power within… She took a risk employing me as this was my first office based role with little to no experience in the industry, however within 18 months I was running my own department in one of the fastest growing companies in Australia with Madeleine as the driving force. Her ongoing support, open communication, guidance and overall encouragement helped shape my role within the business. Madeleine leads by example, encourages thinking outside the box and educated risks, challenges the norm and gets results."

    Sally Foster, former colleague

  • "Madeleine is an incredible conscious leader, a rare combination of strength and softness. Her ability to ideate creative strategy is second to none, her ability get things done is nothing short of phenomenal, and her approach is always highly considered and compassionate. She is a natural intuitive leader and leads people to do the extraordinary. She models overcoming fears and limitations, incredible self-growth and stepping outside the box. She is simply great to work with, she’s kind, doesn’t take herself too seriously and has a lovely energy. In short, I couldn't recommend her more highly."

    Kylie Butler, former colleague

  • "Madeleine is an exceptional leader whose vibrant personality made a profound impact on everyone fortunate enough to work with her. She embodies a rare combination of passion, warmth, creativity, and inspiration that distinguishes her as a truly remarkable leader. Madeleine is both inclusive and empowering. Her ability to connect with people on a personal level and understand their strengths and challenges allows her to guide them with genuine empathy and insight. Her forward-thinking approach and willingness to explore new possibilities inspire those around her to think creatively and embrace change with enthusiasm, empowering individuals to reach and often exceed their goals."

    Vanessa Whitaker, former colleague

Awards & Recognition

  • Finalist - AFR Fast Starters 2015

    TripADeal

  • Winner - AFR Fast 100 2016 & 2017

    TripADeal

  • Winner - Australian Travel Industry Awards Online Travel Agency of the Year 2017

    TripADeal

  • Winner - Finder Green Online Retailer of the Year 2020 & 2021

    Seed & Sprout

  • Regional Winner - NSW Business Awards Excellence in Microbusiness 2022

    Nervous System School